This project was started as part of Gibby Gutierrez “Senior Project” Spring 2015 semester class at the Academy of Art University, and developed during those 15 weeks.
Identity
The logotype was born out of a fascination for geometry but borrowing the softness of the typeface. Main logotype plus three alternative representations.
Styleguide
I wanted the brand to convey a sense of joy and openness, hence the color choices and the use of the rounded geometric sans-serif Sofia Pro Soft, from Mostardesign.
Information Architecture
The structure is divided between a main multisite WordPress installation, where the root site is our main site, and each sub-site is the demo for each theme, and two external places: Github for development and issue tracking, and the official WordPress Themes Repository, where the themes will be available for download and support will happen in the forums.
The Themes
Magnus
A Photoblogging theme that displays grand featured images that help connect the reader to the story
Audax
Write your next great masterpiece to be read on a carefully typeset layout with big bold type. This project is under active development.
Ostentus
Portfolio theme for visual artists, harnessing the power of Jetpack’s portfolio custom content type. This project is under active development.
Invenio
A tumblog theme with extensive support for post formats, Invenio is great to collect links, quotes, and other tidbits from the interwebs. This project is under active development.
Disputo
A child theme for the magical P2 theme – Disputo was created to facilitate team discussion. An opportunity to refresh the outdated design of P2. This development of this theme hasn’t started yet.
